Advanced pharmacology case study Assignment Example | Topics and Well Written Essays - 1000 words

Advanced pharmacology case study - Assignment Example It is recommended that a patient suffering from this kind of diseases should be disciplined as far as observing any medical dose or attention is concerned. Especially if a patient is suffering from diseases which take long to heal or sometimes do not heal at all like diabetes 2, the patient is supposed to observe the medical directions as prescribed by the doctor. Diseases such as diabetes, high blood pressure, heart failure diabetes 2 and ulcers should be keenly be attended with the right prescription from the doctor or medical expert. Patients should been keen to follow the medical instruction from the physician concerned and if in any case they doubt their reaction with medicine, then they should consult the physician concerned (Blobel, 2009). This paper is going to discus the background and history of hypertension, coronary artery disease, type 2 diabetes mellitus, and paroxysmal a trial fibrillation patient who is suffering from all this diseases and tries seek a possible direction about how the medication should be followed by the people suffering from this kind of diseases. Atrial fibrillation is caused by rapid or irregular heartbeat and sometimes it can be paroxysmal or something which cannot end in nature thus permanent. It is usually caused by the failure of the heart tissues or nodes. The automatic heart nervous system dysfunction or sometimes it can be a combination of both. This condition involves chaotic movement of arterial impulses and thus loss of synchrony between the atria and verticals. This kind of irregular heart beat is usually caused by heart abnormality that causes the heart to fail from taking regular heart beats as it should be doing. The electrical impulses across the atria occur abnormally thus causing the failure. This kind of disease at some turn to be resistant an persist then go to a permanent

Challenges Faces Holiday Inn Essay Example | Topics and Well Written Essays - 1000 words

Challenges Faces Holiday Inn - Essay Example As the discussion highlights to  improve on sales of the restaurant, management decided to change their brand name. The action was intended to change the perception of the guests. Changing the perception of the guests would improve on sales. The increase in sales will be an outcome from fooling guests that the products in this case, which are pizza, are from a different restaurant ‘Napoli pizza’. Management of the restaurant also decided on changing delivery boxes to the room service. They also changed the brochures for each guesthouse to indicate ‘Napoli pizza’ and their phone number had a different prefix and would be as ‘Napoli pizza.  In marketing, various ethical issues should be adhered in the process of business. In this case, various marketing ethics issues were violated. Firstly, the management of Holiday inn restaurant fooled their customers by temporarily changing their brand name to ‘Napoli pizza’ with the aim of increasing sales to maximize profit. The practice was contrary to marketing ethics that requires businesses to advertize their products in promoting honesty, fairness, and responsibility. In this case, management of the restaurant failed to take the responsibility of marketing to promote their sales and instead put on a fake brand name. Another ethical issue arose from the restaurant using another organizations name without their authorization. The act resulted into disrespect and violation of the marketing and business ethics. Secondly, the restaurant provided brochures with a fake name to impress their customers and at the same time boost sale sales in the room service. The management did not show their real identity to their customers in the guesthouses and faked their delivery boxes.